▶ Christmas Truce 1914

The extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.

From Sainsbury’s – Christmas is for sharing. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.


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The chocolate bar featured in the ad is on sale now at Sainsbury’s. All profits (50p per bar) will go to The Royal British Legion and will benefit our armed forces and their families, past and present.

To watch a short film of the story behind our Christmas ad: http://youtu.be/2s1YvnfcFVs

To watch the making of our Christmas ad: http://youtu.be/Jx3pQWbysmM

To find out more about the ad: http://www.inspiration.sainsburys-live-well-for­-less.co.uk/about-our-christmas-tv-ad/

The chocolate bar is available while stocks last. Subject to availability. Excludes online.

The Royal British Legion. Registered Charity No. 219279

Read more about the Christmas Eve Truce 1914 here in Wikipedia.


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