Masculinity Metaphors Dominate Mainstream Media Coverage of Election

The frequent use of boxing and football metaphors in political discourse did not cause violence to become such an important force in our politics, but this usage is one measure of how presidential campaigns can be less about policy differences and complex political agendas than they can be about the selling of a certain kind of executive masculinity, embodied in a particular man whom the public comes to know largely through television and other technologies of mass communication.