Polly Says:

What else could you call them – these letters designed not to communicate but rather to obfuscate?  Designed not only to obfuscate but also  to. inculcate a feeling of good-will in the recipient without imparting any real information or revealing the letter writer’s feelings. Politicians must  have filing cabinets filled with  samples of such  letters to be sent constituents.  For example, a senator’s aide having read through  a bag full of mail (or thousands of E-mail) about global warning could say to an assistant, “Send ‘em all Letter  23A in the file marked ‘natural catastrophes’ and close with a statement that we’ll notify them about any upcoming proposed changes in legislation.” Such a letter would: 1) assure the constituent  of the senator’s happiness on hearing from him/her; 2)  agree that global warming is a threat and  of major conern;; 3) declare that the senator is well aware and well versed on the dangers of global
warming; and 4) thank the constituent  for the letter  and encourage him/her  to write again.

It’s the same in the corporate world and I have before me  a perfect example of a non-communicating letter. Facts and names  have been somewhat modified.  I had written   the president of the corporation – let’s call it the Bullseye Company complaining about a $150,000  contribution it had made to a candidate whose campaign promises included proposing legislation that would eliminate immigration,  Medicare and corporate income taxes.  I said in my letter I would no longer shop at Bullseye and would  encourage all my friends to do likewise.  Following is  the response to my letter.

“Many of our guests make Bullseye a part of their life and that’s why we appreciate hearing  your comments.  At Bullseye we are fully committed to fostering an environment that supports and respects the rights and beliefs of all individuals.

Although I can’t provide the personalized reply I know you’d like to receive, I encourage you to visit our Corporate web site, to find statements and information about Bullseye Civic activity and political contributions.  Here’s the link:  http//mediaroom.bullseye.com/usaidit.

I understand the disappointment and frustration that you’ve shared with me so I’ll be sure to share your comments with  our executives.

Sincerely,                   (signed)  Bessie , Bullseye Guest Relations “

I firmly believe that non-communication is of such importance that scholars should turn their attention to it.  College courses could be offered on the subject with a view toward  dissecting and exposing the genre.

By Published On: August 18th, 20101 Comment

One Comment

  1. Carol Masters August 19, 2010 at 7:31 AM

    Right on, Polly! Politicians and corporate pr types are experts in this form of bland (inoffensive?) nonresponsive answers. I enjoy your humor! Carol M

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